The Creator's Project

The Creators Project was a global initiative from Vice Media and Intel, launched in 2010 to celebrate the collision of art and technology. It paired a multi-platform digital experience — immersive documentaries, interviews, and original content — with marquee events, exhibitions, and live performances in major cities around the world, featuring internationally renowned artists.

It was a brand-defining bet for two global companies, played out in front of millions — which meant every screen, app, and installation carrying its name had to be flawless.

Long before Nullwest existed, its founders were already shipping software at global scale. In 2010, Dave led development of The Creators Project's digital products — Vice Media's first-ever iOS and Android apps, plus tablet and SmartTV experiences, used by millions around the globe.

He also led the team behind the live event technology deployed at Creators Project parties in seven cities worldwide:

- Interactive touchscreen displays and wayfinding for thousands of guests per event - Live visual walls streaming real-time event photos and Twitter commentary - A content system that pulled from Vice's CMS and automatically reformatted it for every platform

Dave architected the overall product, guided the team of designers and engineers, wrote key features himself, and was on-site installing the systems at events around the world. Architect, builder, and the person on a ladder making it work the night of the show.

"We want this on every device, everywhere" Vice had never shipped a mobile app before — and its first one had to serve a global audience on day one. Dave owned the full lifecycle, from concept and design through coding, testing, and deployment, across iOS, Android, tablet, and SmartTV. The system interfaced directly with Vice's CMS, automatically converting content into the right format for each platform — so editorial teams published once and every device stayed current.

Live events don't offer a second take The event installations ran in front of thousands of guests, in seven cities, on one-night-only schedules — including in China, where the systems had to run without internet access entirely. We engineered for the worst case: software that degraded gracefully, worked offline, and never showed a crowd a blank screen.

Two global brands, world-famous artists, and a room full of tastemakers Vice and Intel each had a brand to protect, and the software shared a stage with the artists themselves — Takashi Murakami designed the physical panels that housed our touchscreens. That meant sweating details like exact color reproduction, communicating fluently with both engineers and creative directors, and building experiences that felt like novel technology while remaining simple enough for anyone at a party to use.

Vice Media's first iOS and Android apps, shipped and used by millions. Event technology that performed in seven cities across the globe — including fully offline in China — without a missed night. Software polished enough to live inside artwork by Takashi Murakami.

Nullwest's founders have been building high-stakes, public-facing software since 2010. If your product has to work in front of customers, press, and partners — we've been in that room. Let's talk.